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VISION...
To implement a dynamic concept that will optimise marketing opportunities and make a significant contribution to the sustainable development of rugby and social responsibilities worldwide.
MISSION...
The mission statement specifies the goals and objectives we would like to obtain at Rugby Dynamix:
v
The
product must be cost effective, yet exceptional quality is imperative
(Good value for money)
v
Materials
must be durable with resistance to wet conditions, heat and UV exposure
v Rugby Dynamix will bring a new dimension to facilitate more effective methods of rugby
development and training
v The units will provide for a prime advertising/ brand marketing medium, which will visually stimulate a wide variety of individuals in the rugby community from players, couching staff, club members/ pupils/ students to the other rugby spectators – Possibly one of the most significant
aspects of the Rugby Dynamix concept
v The concept aims to allow for a feasible alternative to rugby (other sporting) equipment, enabling
rugby
fraternities, at all levels, to purchase
a variety of quality protective
and training units
v The Rugby Dynamix units will benefit teams that transport equipment on tour, or coaching staff
that
travel and provide training to rural and/or
underprivileged communities
v The product will enable teams to store all necessary protective/ training equipment where
storage
space may be limited, which could in turn save them money
v Most importantly, the product will have to meet the safety requirements set by the IRB (International Rugby Board) and/or other recognized institutes – The designs are within the IRB post padding specifications; further information is available on www.irb.com
v Product diversity – Continuously looking to improve designs and benefits
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