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BRAND MARKETING... The Rugby Dynamix product range provides for the perfect brand marketing opportunity within the regions where rugby is commonly played and watched. The Rugby Dynamix units can be customised with specific branding (printed logos/ slogans etc.) to capture the attention of the selected target market/s at rugby practice sessions and matches. Branded Rugby Dynamix products can be strategically placed to target large and diverse audiences. Thus attracting brand awareness from various cultural and ethnic groups across all generations and genders regardless of the sport orientated community's geographic location! The Rugby Dynamix product range caters to all forms of rugby (union, league, seven-a-side etc.) and can even be utilised in other contact sports such as Aussie Rules and American Football. Products (post protectors) currently utilised for brand marketing tend to be limited to selected target market/s on match days only. The use of Rugby Dynamix products could potentially increase the brand marketing power of a sponsor by up to six times that of other products. Thus offering extended brand marketing awareness to players, coaches and spectators during both practices and matches. The Rugby Dynamix product diversity will attract the attention of many rugby enthusiasts and is conducive to creating awareness through word of mouth. The portable and compact nature of the Rugby Dynamix units will allow for easier transportation and storage. Ease of transportation will encourage Rugby Dynamix units to be taken when teams travel and will further increase the brand marketing potential of sponsors in certain locations (i.e. airports/ other public locations). Coaching staff can also take advantage of the portability of the Rugby Dynamix products to transport these branded "all-in-one components" to rural and/or underprivileged communities for rugby clinics. Furthermore, creating a perception that the sponsors concerned are actively contributing to society by catering for rugby development and community upliftment within that region. |
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