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BRAND MARKETING...
The Rugby Dynamix product range provides for the perfect brand
marketing opportunity within the
regions where rugby is commonly played and
watched. The Rugby Dynamix units can be customised
with specific branding (printed logos/ slogans etc.) to capture the attention of the
selected target
market/s at rugby practice sessions and matches.
Branded Rugby Dynamix products can be strategically placed to target
large and diverse audiences.
Thus attracting brand awareness from various cultural and ethnic
groups across all generations
and genders regardless of the sport orientated community's geographic
location!
The Rugby Dynamix product range caters to all forms of rugby (union,
league, seven-a-side etc.) and
can even be utilised in other contact sports such as Aussie Rules and
American Football.
Products (post
protectors) currently utilised for brand marketing tend to be limited
to selected target
market/s on match days only. The use of Rugby Dynamix products could
potentially increase the
brand
marketing power of a sponsor by up to six times that of
other products. Thus offering
extended
brand marketing awareness to players, coaches and spectators
during both practices
and matches.
The Rugby Dynamix product diversity will attract the attention of many rugby
enthusiasts and is
conducive to creating awareness through word of mouth.
The portable and compact nature of the Rugby Dynamix units will allow
for easier transportation
and storage. Ease of transportation will encourage Rugby Dynamix units
to be taken when teams
travel and
will further increase the brand
marketing potential of sponsors in certain locations
(i.e. airports/ other public locations).
Coaching staff can also take advantage of the portability of
the Rugby Dynamix products to transport
these branded "all-in-one components" to rural and/or underprivileged
communities for rugby
clinics. Furthermore, creating a perception that the sponsors
concerned are
actively contributing to
society by catering for rugby development and community upliftment within that region.
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